Restaurant operators Restaurant operators across urban and regional areas urban and regional areas are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At Aspire CRM strategy team aspirehospitality.com.au, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* Reservation and check-in sync First-party data capture
* NPS tools Feedback loops
* VIP lists Segment-based offers
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos CBD restaurant lifted return bookings 61% with automated CRM flows
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings Inconsistent data across bookings
* Staff unsure when to follow up venue profitability solutions Australia No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au Aspire CRM experts:
* Profile enrichment from POS and online orders Email + SMS journeys
* Guest tagging and preferences Marketing campaign dashboards
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "hospitality loyalty program CRM"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Request CRM platform shortlist
* Unlock guest loyalty
aspirehospitality.com.au —
Australia’s venue CRM partner.